I’m not going to name-names, but I wanted to share with you a bit of wisdom. Or at least something I’ve learned in the years I’ve been doing this. What is it?
If you want to improve your local SEO, start now.
Here’s the story…
One of my clients wanted to improve their rankings, but they refused to do what was necessary. That was several years ago. We parted company early on, as I saw that this company was unwilling to apply the techniques that would be needed to improve their organic rankings. Why? I have no idea. It wasn’t the money, as they are currently doing a huge spend on AdWords. When I suggested that we could take a few keywords and products and push them onto the first page of Google SERPS, they just ignored the advice. They claimed their website couldn’t be updated, that it was a sort of “black box,” and that they didn’t have a developer to make the changes that I had encouraged them to make.
Today, their rankings are not only stalled, but falling in most of their important categories. This actually drives me nuts, but there is nothing to be done. Those chose that path. I wish them luck.
On the other hand, another client (who shall also go nameless) trusted Over Easy SEO from the start. And that start was about ten years ago. We did everything we could to push them up the rankings ladder and it worked. But better yet, because we started early, those rankings built on themselves. After all, once you’re one of the top results pages, more people are going to click through and, viola, you just helped solidify your position.
If this same client had hemmed and hawed and not allowed us the freedom to improve their website, they might never have gotten to where they are today, which is on top for multiple keywords and often an appearance in the “local pack” at the top of the search results page.
So yea. Start now. If you want to work with us, fine. Love to help you. But if not, now worries. Just don’t put this off.