Overcome Common WordPress Mistakes

If your website was built using WordPress, that’s great.  It’s a system that is both easy to use and simple to add on to.  Best of all, it’s a site builder that allows you or your staff to update information and images without the need to turn to a web developer. It wasn’t always this easy!  Even ten years ago, most websites needed almost constant attention and tweaking and just swapping out a product image or description could mean a call to “the web guy.” And that meant an expense.  So yea, WordPress has been great, but…. (you knew that was coming, didn’t you!)

But…WordPress is NOT “set it and forget it.”You will often still need to have a company working for you to make sure that some of these common errors don’t occur. Errors that can negatively effect your placement in Google search and which can impair the user experience.  Here are a few that we see all the time.

Images that are too large.  This is a problem that has come and gone and now come back again.  In the early days of the web, when a lot of people were still using dialup, it was essential to keep you images tiny, so that pages would load quickly.  But then, as broadband become more common, the issues abated a bit.  However, ever since Google made page speed a major ranking factor, this has once again a crucial issue.  Just today, when I scanned a potential client’s site, I found that the image on their homepage had been saved at 300DPI, instead of the web resolution of 72DPI.  This meant they were slowing their site down for no reason.

Lack of page titles. We see this a lot, too, especially on sites that were developed – and then left to go fallow.  This happens sometimes when you hire a WP expert, have them build your site and then you part ways. They may have added these titles to the existing pages, but as you go forward and add more, new titles are not added.  Since those titles are probed by Google and effect your ranking, you need to make sure they are in place!

Lack of security. Hackers have always existed, but because WP is such a popular platform it is also a favorite for bad actors.  It is essential that you have some form of website security deployed.  There are many plugins that do a good job and we can direct you to the ones we like, but before you do anything else, make sure you have SOMETHING is place.  Paying for a service is much cheaper than trying to recover your website, your reputation and any money lost while your site was compromised!

Slow loading speed. Aside from overly large images, there are many other reasons your site might be taking too long to load;  too many Javascript calls, too many redirects, lack of CDN (content delivery network) outdated software, a slow host server, old version of PHP….well, you get the point.  In today’s environment, where people want content INSTANTLY, any delay in your page loading is a killer.  If it takes more than 2-3 seconds, you’ll probably lose them to a competitor.