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SEO - Search Engine Optimization

What is SEO (search engine optimization) and how does is effect your website?  How can we help you do better? Here’s a brief explanation…

 

See Ranking Factors
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What is SEO?

SEO is a way of managing the content and structure of your business website to make it more likely to be ranked highly by Google. Search Engine Optimization is a process. It does not magically happen overnight.

It takes time to make sure that every aspect of your site is operating efficiently. And it is a process that is ongoing and is effected by a myriad of factors, many of which change frequently!

 

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SEO Insight

It’s our contention at Over Easy Digital that your website should resemble an online version of your brick & mortar business. When people come to your business, you are able to answer their questions, explain products and services in detail and help them to make an informed decision.

THAT is exactly what your site should do as well. The more helpful your site can be to a visitor, the more likely it is to improve in the rankings.

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Ranking Factors

There are many, many factors that Google considers when deciding how to rank a site. The exact number is debatable. When we evaluate a site, we look at each of these factors and try to find out how your site is doing in each area. From loading speed to content, it all matters!

And improving your website SEO is a collaborative process! We often will need to learn about your business and your competitors so that we can help.